Designing a reciprocal linking campaign can be a difficult task. As a webmaster, you need to choose your link partners wisely. In general, a good rule of thumb is to ask yourself the question: “Will it be a valuable resource for my readers?” If you see this as a legitimate and valuable website, chances are Google will too.
Here are 7 tips to avoid the main pitfalls new web developers often encounter.
1.) Don’t link to sites that are irrelevant to yours. Search engines only see relevant reciprocal links as a means of improving your page rankings.
2.) Avoid sites that have a hard to find “link page”. Some sites don’t even link their home page to the links page. If that’s the case, you probably won’t benefit from the trade.
3.) Avoid sites that contain more than 25-50 links per page. Your link will be hard to find, plus the site has the potential to be seen as an FFA site. Prevention is better than cure.
4.) Do not link to sites with randomly sorted directories without categorization. Again, it could be a “Link Farm”; Also, it will be difficult to find your site address.
5.) Make sure you only link to sites that you think are worthy of your readers’ time. Avoid sites that don’t contain valuable information. The best way to win over readers is to offer a valuable resource!
6.) Avoid sites that have poor linking strategies or are linked to “Link Farms”. You don’t want to be grouped into a category with sites like these.
7.) Avoid links to many sites with low PR. Some are fine, but they generally target sites with a higher PR than yours.
Once you’ve found the websites you want to exchange links with, start networking! Email other webmasters and tell them all the reasons why your readers will benefit from reading your site. Show them that your site will also be featured in a small organized directory on your page.
Send a predefined html link to your site to make it a simple copy and paste job for them. If the exchange seems to be taking too long, most webmasters will ignore your request. The most important thing is to show courtesy and courtesy in your emails. You will be amazed at how many people answer your question when asked correctly.
If you are still having trouble finding reciprocal links, try creating contests on your site. Offer a small reward or just a featured link on your home page. If your site distributes a newsletter, offer free advertising to participating link partners.
If you find a site that you really like, write a short review about it and show the site link. It will be hard for a webmaster to miss the opportunity to brag about a good review. Be creative! The more web developers you talk to, the more likely your link popularity will increase. The key is to be patient and persistent. Even if you only acquire a third of the links you seek, your efforts will pay off.